Lures enable you to catch specific fish.

Each fishery and each fish have their own lures, excluding the Boss fish. Generic fishery lures will let you catch any fish available in any given fishery.

Once chosen, a specific fish lure will increase your chances of catching that fish by the percentage given in the lure description.

Each lure can be upgraded to a higher level. Upgrading lures will grant you experience points. Gaining enough experience points will let you go up a level. Every few levels, you will be able to open a new fishery.

Upgrading lures can only be done after obtaining the required amount of lure points. You can get these from packs and from the in-game shop.

You can purchase up to 3 randomly-picked lures in the shop. Depending on the fish rarity, each lure can be upgraded with coins. The number of upgrades is limited. New lures at the shop become available every 24 hours.